BBS was founded in 1970 by two German engineers, Heinrich Baumgartner and Klaus Brand, in the little town of Schiltach located in the Black Forest of Germany. BBS is named after the initials of the two founders and the town: Baumgartner Brand Schiltach.
The first products developed by BBS were fiberglass auto body aero parts. At the time, the European Touring Car Championship (ETC) was becoming popular in Europe and these aero parts were being adopted for the racing cars of the championship. Thereafter, while deeply involved with motorsports BBS also began focusing on the development and manufacture of wheels for racing cars, and in 1972 began production of its three-piece racing wheels.